thank Juan Miguel's Blog Blog Madelman Show , collaboration with this great entry on the history of Cinexin.
Cinexin The real secret kept for the amusement of children was not their design or in its wide range of films . Cinexin magic began when I gathered with friends and brothers in a dark place and you yourself did you move the films were projected using the crank. Could move forward or backward at the speed you want, and even stop the image. The toy needed the child to function and this symbiosis is the irresistible charm of a movie in the Cinexin.
Agreements with Disney to enable children may plan the adventures of the Disney characters. These characters are joined by others such as Popeye, Posa Panther, Felix the Cat, Woody Woodpecker, Asterix, and Tom and Jerry cartoons at the time, but certainly the best known were the Disney Company even appeared in the box.
The Cinexin was a toy that evolved over time, and was adapted in an environment too hostile for projectors 8 mm. The consolidation of new formats easier, such as video, ended up move in the same way that was shifted his older brother: the movies.
Cinexin The Origins of
to know from where the famous toy have to go back to the 60's when the U.S. toymaker Kenner projector launches a child I call Easy-Show .
Such was the success of Easy-Show toy that quickly came to Europe in the hands of different companies, they adopted the American name or other names you renamed. In Spain. The company that was sold and decided to call Exin Cinexin projector. The toy arrived in Spain at a time when families gathered regularly in front of the TV and movie theaters are filled every weekend. Besides, I was a really super 8 projectors we could see the films that we shot ourselves in the famous movie camera. The company recognized this trend Exin to the audiovisual and acquired the license to use the projector for Spain.
The toy remained in the catalog of Exin for decades, but was not the only company that commercialized. In fact Cinexin history in Spain has 4 very distinct stages:
1 ยบ Stage. Cinexin - 70
First of all Cinexin orange color was , and had within it a space to put the film in that first time was 8 mm. Apart from the projector, the most original toy was the box itself which served as a front projection screen.
The advertising campaign was carried on television is as mythical as the toy itself " Cinexin, continuous reel projector: fast, slow, forward, backward even for the image. Lots of fun movies. Cinexin, one hundred endless " text rarely so well defined advertising a product.
Stage 2: Super Cinexin - 80 Years
In 1983, Exin bet on a new design for one of its most successful toys. Do it during the crisis that industry is in the 80's. New times bring new toys and Cinexin keeping the essence of orange, blue new Cinexin renamed "Super Cinexin ."
In Super Cinexin, has a design that solves some shortcomings of its predecessor, such as the complicated placement of 8 mm film. The new films are presented in a cassette thermo plastic, which made them easier to put on the projector, in addition to better protect the film. The new projector blue was much more stable than its predecessor and did not need support.
projector was very easy to use and more reliable. Besides incorporating the new Super 8 mm format. and a packaging a more dynamic and attractive design, consistent to the 80. photo: old movies, give way to the cartridges
Some time later came a variant of this projector, the legendary series limited yellow color with a blue handle and chrome plastic letters. A toy that has now become a valuable collectors piece
With the entry of 1993, and before the unsustainable economic situation, Exin says goodbye to the market. The latest brand toys were sold at a flea market held at the gates of the factory Molins de Rei . The unstoppable input video games, ruined many traditional toy companies. As a consolation, those molds and original designs have come to mark our days hand Exin former employees and some lucky collectors.
Stage 3: Popular Toy Cinexin
the late 90's Popular Toy Company, obtained a patent for some of the most famous toys in history, and between them decided to relaunch Cinexin with a more modern design sound even with its cartridge films. The product was on the market from 200 to 2004, with the same spirit as the Exin toy.
But the new Cinexin disappeared with the company that launched, in this case the People's Toys, which for economic reasons had to close its doors in 2007.
4 th stage: Cinexin today.
In October this year, the company Giro is presented to the media as the new owner of Cinexin. A new design, with a projection system based on lower-power LED bulbs and longer, with films that incorporate audio chip, and of course, with most Disney films, Toy Story, Princess.
When new Cinexin does not lack detail: "Even we have incorporated a ratchet on the crank, so that more classic sense of projector " told me Fernando Calderon, director of marketing Drawing during the event which was held in Madrid in October to present the toy to the media.
other hand there are data augur well for this new Cinexin commercial. We performed an interesting study called "Generation Cinexin Report" that speaks and discusses some of the behaviors of those who born in the 70. Those children in "The Crystal Ball," which played in the street, drinking Fanta in glass bottle and spent the afternoon enjoying the Cinexin with our cousins.
The "Report Generation Cinexin" rebels that more than 90% Cinexin remembers as a child's toy and 91% would give one to their children. I am convinced that only data with any company that bet on the project.
The Internet gives dimension to things has positively influenced the called "Generation Cinexin" communities have been forged Cinexin fans in forums and social networks like Facebook , which has convened on a single page to more than 37,000 fans who shared their memories feed the essence of the game that still stands today .
Juan Miguel
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